Meet Connor Baxter, an Aussie with a passion for local industry and culture. Fed up with the lack of Aussie-made products, Connor decided to make a change. He discovered that many manufacturers had moved operations overseas, hurting the economy and ethics of the industry.

Connor started selling all his clothes and started Swagmann, a brand that’s 100% Australian-owned and made. His vision: products that are 100% Swagmann from Crop to Shop.

Connor dove into research and networking, learning from manufacturers, designers, and experts. He designed his first collection of high-quality, ethically produced t-shirts and launched Swagmann, juggling everything from design to shipping himself.

As demand grew, Connor scaled up with local manufacturers, maintaining high quality and ethical standards. Swagmann also stands out for its commitment to sustainability, using locally sourced, eco-friendly materials.

Despite the challenges, Connor’s vision remains strong. He dreams of offering a full range of Australian-made products that celebrate Aussie culture and heritage. Connor hopes Swagmann inspires other entrepreneurs to support local industry and preserve Australian culture.

Cheers,