When Connor Baxter realised his names were already taken in the world of branding, he knew it needed something unique, something that stood for more than just a name. Thus, Swagmann was born—a brand, an entity, a movement.

Swagmann is a celebration of Australian spirit, innovation, and sustainability. It’s not just about products; it’s about a way of life. Not everyone can be a Ringer, but anyone can be a Swagmann.

Swagmann represents a commitment to high-quality, ethically produced, and locally made goods that honour Australian culture and heritage.

The name “Swagmann” carries a powerful message. It embodies the adventurous Aussie spirit, the pride in local craftsmanship, and the drive to support and grow Australian industry. It’s a nod to the independent, resourceful, and creative nature of Australians, always ready to tackle challenges and make a difference.

Swagmann is more than a brand; it’s a movement dedicated to making a positive impact. From using sustainable materials to promoting local manufacturing, Swagmann stands for the values that Connor Baxter believes in. It’s about creating a future where Australian products thrive and where consumers can feel proud of supporting local industry.

Cheers,